Destination Cruises vs. Cruises with the Ship as the Destination
Do you chose your cruise based on the ports or do you choose based on the ship?
Cruise lines recognize that these are two distinct groups. Alaska, Europe, South America, Asia and Hawaii are destinations and the ships that take you there are the supporting actors. The ship is not the focus of these travelers. These cruises are selected because the passengers wish to experience the ports of call.
On the other hand, there are folks who choose their ship because of the features and amenities of the particular ship. This is true of many Caribbean cruisers where the various islands have much in common (great beaches and lots of sun). Since entertainment is a significant amenity of Caribbean cruises, cruise lines are partnering with entertainment companies to enhance the entertainment experience.
Disney has always been in the forefront of this cruise/entertainment marriage since the ship and the entertainment are all Disney. In order to compete, Royal Caribbean has aligned with Dreamworks, a Disney rival, and you will see Dreamworks characters (Shrek, Kung Fu Panda, etc) on their ships. Royal Caribbean also acquired the rights to Broadway shows like Hairspray, Chicago and Saturday Night Fever.
Norwegian Cruise Line is associated with “Second City”. It also added the hit show “Blue Man Group”. The theater on the Norwegian Epic was built with this show in mind.
Cunard’s three ships offer original plays based on West End (London) plays while Carnival Cruise Line has hired George Lopez to lead the comedy direction on their ships.
Finally, the Great American Steamboat Company has lined up the Glenn Miller Orchestra, the Harry James Orchestra, The Lovin’ Spoonful, The Platters and The New Orleans Jazz All-Stars (sorry – no heavy metal or Hip-Hop).