Celebrity Loyalty Program Changes

posted by Wayne
November 29, 2013

Celebrity Cruises is overhauling its Captain’s Club loyalty program, in the hopes of making it easier to earn additional perks and adding two elite levels to give top-tier members more to aspire to.

The roll-out for the changes began on November 25th.  Celebrity will be sending notifications to members of the club, which the cruise line says has about 2 million active participants.

Current Structure vs New Structure

The current structure is based on the number of sailings a member accumulates.  So, for example,  it takes 10 credits to reach Elite status.  Credits can be earned by taking a cruise, by staying in a concierge-level suite or by taking a sailing of 12 nights or more.

With the new structure, the system will change to one based on cabin category, multiplied by cruise nights.  For example, an interior cabin will earn two points per night, while a penthouse suite is worth 18 points, so the difference between these two categories on a a 7-night cruise would be 14 vs. 126 points.

Celebrity is also adding two more tiers, Elite Plus and Zenith, which will require more points and provide more perks.  Some existing Elite members will automatically be enrolled in Elite Plus, however very few will graduate initially to Zenith.  Elite status will require 300 points, Elite Plus 750 points and Zenith level will start at 3000 points.   There are many new perks but the biggest one is a free cruise to Bermuda or the Caribbean for Zenith level.

It is important to note that no one will go backward in status as the points system changes.   There will be no fees in the program and points will never expire.

 

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